Student award, 2004
As a student at design school winning an award for developing the idea, original and storyboard for the European Athletics Championships mascot in Gothenburg 2005. The character was a curiously jolly and very plucky Crane. The concept was developed together with Ytterborn och Fuentes agency. Kaktus Film animated the early version that captured the whole essence of the character. The animation was shown at “Nya Ullevi” on the classical Sweden-Finland competition “Finnkampen” 2004. After leaving the project finishing her exams, the mascot eventually went through a total make-over by Got Event. Developed to another look for a better fit with the real-version costume of the mascot.
Storyboard design for Kaktus film with focus to highlight the personality of the mascot.
Sketches from the drawing table. Mascot at Liseberg, one of Gothenburg’s attractions.
Developement from the very first version, storyboard and animated figure.